Toyota Nigeria Limited (TNL) has introduced the new generation Rush into the Nigerian auto market in an effort to satisfy the aspirations of its customers. Speaking at the launch in Lagos on Tuesday, Managing Director, TNL, Kunle Ade-Ojo, described the Toyota Rush as a befitting vehicle imbued with the trappings of the Toyota superior quality. Ade-Ojo said the vehicle is a beauty to behold, stating that the Rush favourably competes within its segment on the platform of elegance, price and the enviable Toyota family heritage.
“A heritage built on trust, the will to continually satisfy customers and customer safety which is paramount. As a corporate and responsive organisation, Toyota (Nigeria) Limited will continually strive to yield to the aspirations of our dear customers by enriching our stables with magnificent vehicles, offering attractive variants and surpassing customer expectations,” he said.
He stated that the inclement economic landscape of Nigeria has not deterred the company, adding that it has positively impacted on the company’s creativity in responding to the demands of its customers all over Nigeria. He said TNL will continue to push the frontiers of technology to keep its customers satisfied and also uphold its culture of excellence. “I am very pleased and thrilled by this model that “fuses dynamic energy with sharp elegant styling”. Available in three variants, the Rush is equally imbued with magnificent interior beauty and comfort. It is targeted at aspirational individuals that love the comfort and status of an SUV with excellent drive and affordable price. “It is no exaggeration that the rich pedigree of this model already imbues it with outstanding attributes peculiar only to all its siblings in our model line-up,” he added.
While presenting the features of the vehicle to its dealers and the public, Marketing Manager, TNL, Bayo Olawoyin, said the Rush is being introduced into the Nigerian market to fulfill customer yearnings for a Toyota SUV that would compete with the likes of Kia Sportage, Hyundai Tucson, Ford Escape and others in that category. Olawoyin listed the unique selling points of the vehicle to include design and utility (exterior); fun to drive;safety,bold and high quality interior with attractive fuel economy.
Spacing is never an issue with the new Rush
Rush not only offers great boot space but also grants impressive headroom and legroom, allowing occupants to take long journeys at ease.
The Rush is designed in such a way that it gives the driver a great view of the road ahead. The automatic transmission developed for the 2NR-VE engine has realized excellent power performance and fuel efficiency. The 1.5Litre engine ensures excellent fuel economy and efficiency in the vehicle. The 3rd and 4th lock-up ranges have been expanded to achieve further reduction in fuel consumption.
LTD (Long Travel Damper) adopted for the torque converter restrains the vibration of drive line, and expanded 3rd and 4th lock-up ranges help contribute to good fuel efficien The brake is equipped with the ABS (Anti-lock Brake System) and VSC (Vehicle Stability Control) functions.
In sudden braking, the maximum braking power is produced without locking tires. This system helps prevent a lateral slip of the vehicle, secure steerability, and maintain tire grip.
This system suppresses deflecting or spinning of the vehicle in cornering, or unstable behavior caused by a rapid change of road surface.